You blog can be a valuable marketing tool used to capture leads, build your authority, and provide awareness for your business. One of the biggest benefits of your blog is the opportunity to capture leads. In this post, I’ll walk you through ? lead generation opportunities you can take advantage of to capture leads for your business.
There are three main opportunities you can capitalize on to capture leads from the traffic that lands on your blog. You can create call-to-action (CTA) links, landing page or lead boxes in three areas on your blog page. The three areas are in the body of the text, in the sidebar, and in the footer.
Before I share with you examples of where you would place your links, images, and lead boxes I’d like to first explain what a call-to-action (CTA) is. A call-to-action is an instruction to your audience that is intended to provoke a response. Common CTA’s that you might see or use are: “Call Now”, “Download this Report”, or “Click Here”.
In order to get your audience to take the action you are provoking with your CTA you must provide them with value or a benefit they will gain in taking that action. Ideally, you would offer your audience something of value in exchange for their contact information. The “value item” is often referred to as a lead magnet (or as I like to call it – an irresistible offer). I prefer to call it an irresistible offer because in today’s marketing environment, if your offer isn’t irresistible your audience likely will not take the action you have requested from them.
Once you have decided on what you would like your irresistible offer to be you would create a link, landing page or lead box that they can click to take action and enter their information in exchange for your offer.
When it comes to creating lead links, landing pages, and lead boxes I HIGHLY recommend using LeadPages! LeadPages allows you to create landing pages, lead links, and lead boxes for your website and blog in MINUTES! To demonstrate how awesome LeadPages is I am going to use their service here to illustrate exactly how it works.
Let’s walk through how to create a lead link first. Watch this video directly from LeadPages to see how easy it is to create a Lead Link:
Now let’s take a few minutes to watch this video on how to create a Lead Box (again directly from LeadPages):
And here’s the final video on creating a landing page:
So, now that you’ve seen how easy it is to create a Lead Link, Lead Box, and a Landing Page you can add them to your blog to capture leads and grow your prospect list!
One final tip (and it’s a good one :)…Is to use Pug Shop Design’s UNLIMITED Professional “Pugstastic” Design Service to create images you can add to the footer of your blog.
Below is a perfect example of how you would create a CTA image (using Pug Shop Design of course) to capture leads from a landing page (created with LeadPages).
Are you curious about how to get our “pugtastic” unlimited, flat-rate graphic design service? CLICK HERE to learn more…